This holiday season LV Injury Law is proud to team up with Stop DUI and their Red Ribbon campaign kicking off Monday, December 1st.
Far too many local families will be celebrating the holidays without a loved one because they were a victim to a drunk driver. Stop DUI and local law enforcement recognize victims every December as they dedicate Nevada State Highway 157 with the victims’ names and red ribbons to bring awareness to the lives lost.
Sandy Heverly, Executive Director of STOP DUI in Las Vegas initiated the first “Red Ribbon” campaign in Nevada.
State highway 157 known as Kyle Canyon Road was chosen because most fatalities occur during the holiday season and are often violent due to excessive speed and drunk driving along the 22 mile stretch of the two-lane state highway.
Sadly this year, 44 red ribbons and names are placed along the roadway.
Today, State Road 157 is observed as the first “Red Ribbon Highway” in the United States. Law enforcement, transportation, government officials, and fire and rescue crews participate in the annual observation.
But EVERY road can be deadly when motorists mix drinking or drugs and driving. Far too many innocent lives are cut short due to preventable crashes in Clark County.
Hanratty Law Group and Stop DUI are airing a television campaign to bring awareness, hoping that those attending holiday gatherings will designate a driver to get everyone home safely.
STOP DUI was founded on December 31, 1993 in Las Vegas Nevada and operates as a 501(c) (3) non-profit organization. It is not affiliated with MADD. The purpose and mission of Stop DUI is to assist the Innocent Victims of DUI and offer help to their surviving relatives, support law enforcement, educate the public to the dangers of impaired driving through education and awareness programs, and pursue DUI and crime victim rights legislative reform. Donations are welcome and needed to support this organization’s outstanding efforts to battle drunk driving, and to save lives. Visit their website at www.STOPDUI.org